Wednesday, February 10, 2010

Cycling Economics, Part II

Today's cycling economics lesson is courtesty of today's Omaha World Herald. This article, talks about a study from the University of Northern Iowa and starts by saying:

"(Bicycle)riders and their friends and family who drive cars across Iowa don't just spend money. They spend lots of it, and at every stop."

It goes on to say:

"The average RAGBRAI group, which consisted of approximately two people, spent $1,900 in Iowa during the weeklong bicycle tour. The estimated impact: Every dollar spent created about 49 cents in local spending."

Build it and they will come .... and they will spend!

1 comment:

Don Kuhns said...

By "build it" I hope you mean finish the Mopac trail. Allowing the Lincoln and Omaha cycling scenes to converge would make a huge difference in my opinion. Isn't it about time we had our own version of the Taco Ride?