Today's cycling economics lesson is courtesty of today's Omaha World Herald. This article, talks about a study from the University of Northern Iowa and starts by saying:
"(Bicycle)riders and their friends and family who drive cars across Iowa don't just spend money. They spend lots of it, and at every stop."
"(Bicycle)riders and their friends and family who drive cars across Iowa don't just spend money. They spend lots of it, and at every stop."
It goes on to say:
"The average RAGBRAI group, which consisted of approximately two people, spent $1,900 in Iowa during the weeklong bicycle tour. The estimated impact: Every dollar spent created about 49 cents in local spending."
"The average RAGBRAI group, which consisted of approximately two people, spent $1,900 in Iowa during the weeklong bicycle tour. The estimated impact: Every dollar spent created about 49 cents in local spending."
Build it and they will come .... and they will spend!
